caitrin wootton

Immune Campaign concept, design & animation for Saje Natural Wellness.

For this Remedial campaign we were focused on the Immune category. The intention was to provide community members who are committed to naturally, proactively looking after their wellness with 100% natural alternatives to help with the symptoms of coughs, colds, and flu.

Creative Direction: Jamie Anderson
Art Direction: Shinead D'Souza
Photography: Kornelia Kulbacki
Copy: Natalie Aybars

Launch concept & design for Saje Natural Wellness.

Healthy skin requires a healthy skincare routine – 100% natural, plant-based products with no synthetics, developed for all skin types.

To celebrate the launch of Saje’s new face masks with nothing-but-natural ingredients, we developed a sleek and minimal campaign direction, simplifying the journey to healthy skin even more with a step-by-step campaign email.

Creative Direction: Jamie Anderson
Art Direction: Shinead D'Souza
Photography: Kornelia Kulbacki
Copy: Natalie Aybars

Fall Campaign concept, design & animation for Saje Natural Wellness.

For this Fall 2019 Campaign we wanted to exemplify the feeling of getting organized, inspired, motivated – ultimately getting back to wellness. Campaign visuals were created to nod to getting back to structure and steadiness of the time of year through playful use of grids and organizational animations.

No matter what you’re getting back to this fall, Saje has natural remedies to mix & match and keep you motivated and feeling your best.

Creative Direction: Jamie Anderson
Art Direction: Shinead D'Souza
Photography: Kornelia Kulbacki
Copy: Natalie Aybars

Campaign concept & design for Saje Natural Wellness.

Sleep impacts our quality of life every day. Lack of sleep plays a vital role in our emotional intelligence, decision making process and cognitive function. In a world of coffee to-go, tech dependency, blue lights, and daily demands – the importance of sleep is undeniable and natural alternatives can be an effective way to soothe minds and bodies.

Creative Direction: Jamie Anderson
Art Direction: Shinead D'Souza
Photography: Kornelia Kulbacki
Copy: Natalie Aybars

Launch concept & design for Saje Natural Wellness.

Saje launched some of its wellness favourites in travel-friendly sizes in Spring 2019. The new Easy Essentials were designed specifically to support our community members’ wellness on-the-go.

We elevated the packable, portable nature of these new minis, showing them in-hand with playful gestures, implied movement, and improbable stacks.

Art Direction: Shinead D'Souza
Photography: Kornelia Kulbacki
Copy: Natalie Aybars

Summer swim campaign concept, design & art direction for lululemon athletica.

Being amphibious means being able to move effortlessly from land to water—no changing required. Lululemon's summer gear reflects this by allowing you to be an athletic opportunist who isn’t limited by their environment. We brought this to life through the stories of Lululemon Ambassadors who embody this lifestyle through yoga, run and swim.

Copy/ConceptPartner: Natasha John
Photography: Miles Clark
Videography/Editing: Brent O'Hagan
Creative Direction: Pat Young

Campaign concept, design & art direction for lululemon athletica.

This campaign's brief was simple—feature Lululemon's core pant styles shot from the waist-down, highlighting product details and their technical features. So we thought, why not make it waist-up!

Copy/ConceptPartner: Arrabelle Stavroff
Photography: Miles Clark
Art Direction: Veronica Stark

film promotion & campaign design for Here to Be's partnership with Africa Yoga Project.

Here to Be is a community-based social impact program who's mission is to make the healing benefits of yoga and meditation accessible to all.

The purpose of this project was to support the global launch of Here to Be by telling the stories of the organizations they partner with around the world.

role & responsibilities: graphic design & asset production

Copy/Concept Partner: Arrabelle Stavroff
Photography: Colin Adair
Art Direction: Stephanie Chan & Katie Maasik
Film Director: Andrea Wing
Cinematography: Stuart Gillies
Editing: Bill Hardman

brand identity design

Identity package created for a Vancouver-based ceramic artist.

Lookbook campaign concept, design & art direction for lululemon athletica.

This digital look-book was designed to educate on the versatility of Lululemon's bra assortment, by creating distinctions between the varying support levels through a scrolling experience. As the environment changes, so does her bra, increasing in support as the activities become more intense.

Copy/ConceptPartner: Alyson Strike
Photography: Pat Young
Creative Direction: Marie Gosal

Campaign concept, design & art direction for lululemon athletica.

This New Year's product campaign was designed to inspire guests to push past restrictions and come back strong for the start of 2017.

Copy/ConceptPartner: Natasha John
Photography: Miles Clark
Creative Direction: Bev Wong

illustration & graphic design for lululemon athletica.

This illustration was created for the Summer accessories collection, and became one of the top selling water bottles of the season.

Co-illustration: Emma Hands
Art Direction: Gillian Damborg

Campaign concept, design & art direction for lululemon athletica.

This story for the Gear Up Long Sleeve was centered around finding the perfect pairings for your sweaty pursuits. This came to life by featuring partner exercises that create fun, while working up a sweat. Feeling connected to a partner in class can be energizing and motivating—much like having the right gear.

Copy/ConceptPartner: Alex Gravel
Photography: Jeremy Lee
Creative Direction: Cesar Banares

brand identity design

Identity package created for a Vancouver-based Photographer.

Campaign concept, design & art direction for lululemon athletica.

This campaign was centered around one of Lululemon's core favourites, the Down and Around Reversible Bomber Jacket. Celebrating versatility in reversability we created playful social content to share with Lululemon guests that their favourite jacket was back again for fall.

Copy/ConceptPartner: Dre Turner
Videography/Concept: Evan Bourque
Editing: Adam Henaghan
Photography: Mitch Duncan
Art Direction: Katie Bambro