Campaign concept, design & art direction for lululemon athletica.
This story for the Gear Up Long Sleeve was centered around finding the perfect pairings for your sweaty pursuits. This came to life by featuring partner exercises that create fun, while working up a sweat. Feeling connected to a partner in class can be energizing and motivating—much like having the right gear.
Copy/ConceptPartner: Alex Gravel
Photography: Jeremy Lee
Creative Direction: Cesar Banares