Campaign concept, design & art direction for lululemon athletica.
This campaign was centered around one of Lululemon's core favourites, the Down and Around Reversible Bomber Jacket. Celebrating versatility in reversability we created playful social content to share with Lululemon guests that their favourite jacket was back again for fall.
Copy/ConceptPartner: Dre Turner
Videography/Concept: Evan Bourque
Editing: Adam Henaghan
Photography: Mitch Duncan
Art Direction: Katie Bambro