Lookbook campaign concept, design & art direction for lululemon athletica.
This digital look-book was designed to educate on the versatility of Lululemon's bra assortment, by creating distinctions between the varying support levels through a scrolling experience. As the environment changes, so does her bra, increasing in support as the activities become more intense.
Copy/ConceptPartner: Alyson Strike
Photography: Pat Young
Creative Direction: Marie Gosal