Summer swim campaign concept, design & art direction for lululemon athletica.
Being amphibious means being able to move effortlessly from land to water—no changing required. Lululemon's summer gear reflects this by allowing you to be an athletic opportunist who isn’t limited by their environment. We brought this to life through the stories of Lululemon Ambassadors who embody this lifestyle through yoga, run and swim.
Copy/ConceptPartner: Natasha John
Photography: Miles Clark
Videography/Editing: Brent O'Hagan
Creative Direction: Pat Young