Campaign concept, design & art direction for lululemon athletica.
Lululemon relaunched its beloved Reveal Collection with new styles, smooth lines, seamless ventilation, and the naked sensation fabric that made the Reveal styles the perfect go-to pieces for sweaty studio workouts.
We celebrated this relaunch by highlighting the new seamless artwork and paralleling the technical beauty in these new styles with the elegant grace of the body's movements in challenging studio workouts like Lagree. Life imitates art.
Copy/ConceptPartner: Alex Gravel
Photography: Colin Adair
Videography/Editing: Melissa Hall
Creative Direction: Veronica Stark